AUTHOR: Ariana Aragon

Advanced Adblock Analytics with Automated Revenue Recovery

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Admiral Launches One-Click Subscriptions and Donations for Publishers to Help Grow Alternative Revenue Post-GDPR

May 11, 2018 - New York, N.Y. - The world’s leading adblock analytics and revenue recovery specialists announced the launch of a new feature that enables publishers to offer adblock users ad-free browsing in exchange for a paid subscription or supporting donations. Built into Admiral’s Transact module, subscriptions and donations adds an important new revenue option for publishers at a critical time when revenue losses are growing due to adblocking, and the looming impact of GDPR.

Admiral’s Transact module is a Visitor Relationship Management (VRM) tool that engages users upon site entry to offer customized value exchanges beyond advertising. This message can be configured to present visitors with various choices including whitelisting, a newsletter subscription, a

5 Things You Should Know About Google Chrome's Upcoming "Adblocking" Feature

February 8th, 2018 - Next week, a major update to Google Chrome will affect how nearly two-thirds of internet users experience advertising on the web. As part of a larger initiative aimed at providing users with less intrusive, higher quality web experiences dubbed the “Better Ads Experience Program,” Google will release a pre-installed ad-filtering feature within its browser.

Google has indicated this move is in direct response to stymie the rapid growth in adblocker usage worldwide. By compelling advertisers and publishers to support a better ad experience, the search giant is betting that a more positive (and regulated) ad environment will convince consumers to forgo the use of adblockers. While this release will ultimately force advertisers to create more relevant