AUTHOR: Michael Yeon

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Admiral Unveils Universal Consent Management Platform (CMP) That Works With Both IAB and Non-IAB Vendors

Admiral’s Consent Module helps publishers achieve compliance, manage consent, and activate revenue recovery post-GDPR

New York, N.Y. May 24th, 2018 - Admiral announced today that the company will make its CMP+ (Consent Management Platform) available for all publishers looking for a CMP solution that delivers more than just consent management. Previously only available to select publishers and networks, Admiral’s Consent module is designed to help publishers achieve GDPR compliance, protect visitor privacy and integrate seamlessly with the company’s existing revenue recovery tools to grow revenue post-GDPR.

Admiral Consent is the first blocker-aware CMP and one of few available designed under the IAB’s Transparency and Consent Framework that can manage both IAB and non-IAB vendors alike

Interested In Admiral’s GDPR Consent Management Module?

The European Union’s General Data Protection Regulation (GDPR) that took effect on May 25th, 2018, undoubtedly caused massive shifts in the way we operate our businesses online and grow long term visitor relationships.

Admiral is excited to offer the industry's first Universal Consent Management Provider (CMP) that handles IAB & non-IAB vendors, and delivers more than just consent management.

In addition to helping publishers acheive compliance, Admrial's CMP+ is the first blocker-aware solution on the market and gives clients immediate access to our revenue recovery tools. Designed under the IAB’s Transparency and Consent Framework, Admiral Consent can manage both IAB and non-IAB vendors alike (including Google).

CMP-choices

Key features include:

  • One CMP to handle both IAB and non-IAB vendors

The Ultimate Google Chrome Adblocker Mega Post

The Google Chrome Adblocker is LIVE: Here’s Everything You Need to Know

What if every one of Google’s billion plus users of its market leading Chrome web browser had an adblocker? Now they do. As of February 15th, this scenario becomes a reality that needs to be understood and addressed by the world’s digital publishers and advertisers.

Traditional 3rd party adblocker usage has seen rapid growth in recent years with no signs of slowing down resulting in billions of dollars of lost ad revenue for publishers worldwide. Last summer, when Google announced that a future update of Chrome will automatically block certain ads by default, the industry began to speculate on intent and subsequent effects.

On February

Admiral Launches Self-Serve Plans For Adblock Revenue Recovery

New York, NY, December 11, 2017 - Admiral, the world’s leading adblock revenue recovery service announced today the launch of its new self-serve platform and pricing models. Designed to speed up the onboarding process, Admiral Self-serve offers digital publishers of all sizes and needs, instant access to the company’s adblock analytics and recovery solutions.

“Revenue loss from adblocking is a time-sensitive issue, publishers are losing money in real-time” says Admiral CEO Dan Rua. “We launched Admiral Self-serve to offer fast, seamless access to our modules so publishers can start recovering revenue the same day they find us”.

The new self-serve feature allows publishers to select from four different plans: Free, Basic, Advanced, and Pro. The Free plan gives

Publishers Grow Visitor Relationships Beyond Ads With Admiral Transact

NEW YORK, NY Nov. 15, 2017 -- Admiral helps publishers establish new value exchanges with adblock users
Admiral, the world's leading adblock recovery service announced today, exciting new upgrades to the company's Transact module. Admiral Transact is the industry's first fully-configurable Visitor Relationship Management (VRM) platform that enables publishers to interact with their adblock users with the goal of redefining the value of a visit.

Transact empowers publishers to leverage ad-free access to grow visitor relationships through offering adblock users a choice between whitelisting a site or agreeing to a specified value exchange. With the recent upgrade, publishers can now offer adblock users the option between whitelisting or engaging their brands across social media, from Twitter (follow) to YouTube (subscribe)