The internet has been an amazing asset to advertisers. Getting value out of your ad dollars has never been easier. Advertising has also singlehandedly funded most of the services we love. That being said, as a user ads can be one of the more annoying things we come across online. From our time at Grooveshark (former music streaming service with almost 2 billion impressions a month) we learned a lot about how to make advertising as effective as possible while reducing the negative effects on users.
By far the most effective and valuable advertising we did was through direct sold campaigns where the content of Grooveshark was the focus. Samsung ran a campaign for Valentine’s Day where users could