We’re excited to announce that WordPress plugin Ad Blocker Notify has joined the Admiral family of publisher solutions for adblocking. Given that WordPress powers more websites in the world than any other CMS — about 30% of the entire web, including some of the most recognizable media brands in the industry — Admiral will continue to invest in helping WordPress publishers as we have from the very beginning. We've always been impressed with Ad Blocker Notify’s growth and how they’ve helped thousands of WordPress publishers tackle the issue of adblocking, which made them a natural fit within Admiral’s industry-leading suite of solutions to help publishers size and solve their adblock losses. We’re beyond excited to now be
The Top 5 Upcoming Adtech Conferences of 2017
Your unofficial guide to what you need to know about the can't miss adtech/martech conferences remaining in 2017, at a glance.
When: September 13 - 14, 2017
Where: Cologne, Germany, at the Koelnmesse
Dmexco, a digital marketing exposition and conference, is an international exposition and conference for the digital industry. Tracks will range from social, marketing, and brands, to programmatic, commerce, and mixed reality. You can see the full program here.
You can order your tickets here.
When: September 18
DMCA, Easylist, Adblock, Copyright Access Control & Admiral: 10 Things To Know
Admiral asked Easylist to remove functionalclam[.]com from their filters and here’s why:
functionalclam[.]com is not an adserver.
That domain is part of the DMCA copyright access control platform Admiral provides publishers so they can engage visitors in a transparent way on the value exchange for their copyrighted content, instead of resorting to surprise ad reinsertion the way some of our competitors advocate but visitors and advertisers dislike.
Circumventing a publisher’s paywall or copyright access control technology is not OK and we don’t believe it’s core to the mission of AdBlock Plus and EasyList.
We’ve shared this with EasyList and ABP through multiple direct communications over the past year.
We asked them 24 days
Admiral Launches Adblock Solution For Cloudflare Publishers
New York, NY 6/29/17 - Thanks to the Cloudflare Apps Platform that launched this week, Admiral is now one-click away from installation for Cloudflare's 6 million+ website customers.
Adblock revenue recovery specialists Admiral joined select companies including Google, Facebook, YouTube, Soundcloud, and Spotify as one of the inaugural developers featured within the new Cloudflare Apps Platform. Admiral’s app provides free adblock analytics plus revenue recovery for Cloudflare’s worldwide network of publishers.
Cloudflare Apps allows third parties to develop applications that can be delivered across the CDN/DNS provider’s edge to any of its millions of customers. The new platform allows websites and publishers to access and install these applications free of charge. In tandem with
Better Ads for Desktop and Mobile
Ever since its creation in 2016, the Coalition for Better Ads has sought to make the internet a more amiable place. At its inception, it consisted of about 17 companies, but has since grown to include 26 member companies and several dozen affiliates. Companies involved with the Coalition for Better Ads include Google and Facebook, raising the profile of their efforts and promising a bright future for websites and web surfers alike.
So what exactly does this coalition do? Put simply, it sets the standard for acceptable ads. These organizations have come together to assess the needs of advertisers, websites, and users, and have come up with an equitable arrangement. They urge ad developers to adhere to the standards they