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Adblocking Stat of the Week

   

Want more first-party industry data?

Download our latest whitepaper below.

…and get monthly updates from our Admiral Adblock Research panel on the state of publishing and adblock.

Have an industry question you’d like answered?

Submit a question to Admiral’s Research Panel below:

 

About

Through our Engage access control module which provides Admiral (and our clients) the opportunity to directly interact with a site’s adblock users in real time, we’ve formed  The Admiral Adblock Research Panel, the world’s largest real-time survey panel of adblock users. Since August 2017, Admiral has asked and collected answers from over 20,000 adblock users  on a weekly basis across our worldwide network of sites.

 

Why?

Understanding the mindset and behavior of site traffic is critical in developing an effective strategy towards recovering lost revenue and value from these users. Through our research panel, Admiral will be creating conversation for publishers, advertisers, and adblockers alike.

 

To join the conversation and stay updated on industry news:

  • Subscribe to Navigator – our bi-weekly industry newsletter providing updates on publishing news and answering questions.
  • Download our white paper and receive updates from Admiral’s Adblock Research Panel.
  • Submit a question of the week which will be answered through our newsletter, blog, and direct response.

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