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Admiral Announces Acquisition of Ad Blocker Notify

We’re excited to announce that WordPress plugin Ad Blocker Notify has joined the Admiral family of publisher solutions for adblocking. Given that WordPress powers more websites in the world than any other CMS — about 30% of the entire web, including some of the most recognizable media brands in the industry — Admiral will continue to invest in helping WordPress publishers as we have from the very beginning. We've always been impressed with Ad Blocker Notify’s growth and how they’ve helped thousands of WordPress publishers tackle the issue of adblocking, which made them a natural fit within Admiral’s industry-leading suite of solutions to help publishers size and solve their adblock losses. We’re beyond excited to now be

The Top 5 Upcoming Adtech Conferences of 2017

Your unofficial guide to what you need to know about the can't miss adtech/martech conferences remaining in 2017, at a glance.

dmexco
When: September 13 - 14, 2017
Where: Cologne, Germany, at the Koelnmesse
Dmexco, a digital marketing exposition and conference, is an international exposition and conference for the digital industry. Tracks will range from social, marketing, and brands, to programmatic, commerce, and mixed reality. You can see the full program here.

You can order your tickets here.

If you’re attending dmexco this year, you might run into Admiral’s CEO, Dan Rua, who will be in attendance. If you’d like to set up a meeting or demo, email [email protected].

TechCrunch Disrupt
When: September 18

LEAN Ads: The IAB's Best Practices for Digital Advertisers and Publishers

To adblock or not to adblock? More and more internet users are answering this question with a resounding “yes.” Of course, you know that adblocking can threaten your revenue and prevent you from providing quality content free of charge. Unfortunately, your readers are more concerned with slow websites, malware, and intrusive ads.

In the fall of 2016, Anatomy Media released a study that stated 2/3 of young millennials (age 18-24) use adblockers on at least one device. 43% of these said they did so to avoid intrusive ads, and a whopping 63% confirmed that video ads that play automatically were their main reason for using ad blockers. It suggests that negative user experience is a driving factor in pushing