TAG: Adblocking

Advanced Adblock Analytics with Automated Revenue Recovery

Navigation

The Top 5 Upcoming Adtech Conferences of 2017

Your unofficial guide to what you need to know about the can't miss adtech/martech conferences remaining in 2017, at a glance.

dmexco
When: September 13 - 14, 2017
Where: Cologne, Germany, at the Koelnmesse
Dmexco, a digital marketing exposition and conference, is an international exposition and conference for the digital industry. Tracks will range from social, marketing, and brands, to programmatic, commerce, and mixed reality. You can see the full program here.

You can order your tickets here.

If you’re attending dmexco this year, you might run into Admiral’s CEO, Dan Rua, who will be in attendance. If you’d like to set up a meeting or demo, email [email protected].

TechCrunch Disrupt
When: September 18

LEAN Ads: The IAB's Best Practices for Digital Advertisers and Publishers

To adblock or not to adblock? More and more internet users are answering this question with a resounding “yes.” Of course, you know that adblocking can threaten your revenue and prevent you from providing quality content free of charge. Unfortunately, your readers are more concerned with slow websites, malware, and intrusive ads.

In the fall of 2016, Anatomy Media released a study that stated 2/3 of young millennials (age 18-24) use adblockers on at least one device. 43% of these said they did so to avoid intrusive ads, and a whopping 63% confirmed that video ads that play automatically were their main reason for using ad blockers. It suggests that negative user experience is a driving factor in pushing