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Admiral Launches One-Click Subscriptions and Donations for Publishers to Help Grow Alternative Revenue Post-GDPR

May 11, 2018 - New York, N.Y. - The world’s leading adblock analytics and revenue recovery specialists announced the launch of a new feature that enables publishers to offer adblock users ad-free browsing in exchange for a paid subscription or supporting donations. Built into Admiral’s Transact module, subscriptions and donations adds an important new revenue option for publishers at a critical time when revenue losses are growing due to adblocking, and the looming impact of GDPR.

Admiral’s Transact module is a Visitor Relationship Management (VRM) tool that engages users upon site entry to offer customized value exchanges beyond advertising. This message can be configured to present visitors with various choices including whitelisting, a newsletter subscription, a

Admiral Launches Self-Serve Plans For Adblock Revenue Recovery

New York, NY, December 11, 2017 - Admiral, the world’s leading adblock revenue recovery service announced today the launch of its new self-serve platform and pricing models. Designed to speed up the onboarding process, Admiral Self-serve offers digital publishers of all sizes and needs, instant access to the company’s adblock analytics and recovery solutions.

“Revenue loss from adblocking is a time-sensitive issue, publishers are losing money in real-time” says Admiral CEO Dan Rua. “We launched Admiral Self-serve to offer fast, seamless access to our modules so publishers can start recovering revenue the same day they find us”.

The new self-serve feature allows publishers to select from four different plans: Free, Basic, Advanced, and Pro. The Free plan gives

Admiral Announces Acquisition of Ad Blocker Notify

We’re excited to announce that WordPress plugin Ad Blocker Notify has joined the Admiral family of publisher solutions for adblocking. Given that WordPress powers more websites in the world than any other CMS — about 30% of the entire web, including some of the most recognizable media brands in the industry — Admiral will continue to invest in helping WordPress publishers as we have from the very beginning. We've always been impressed with Ad Blocker Notify’s growth and how they’ve helped thousands of WordPress publishers tackle the issue of adblocking, which made them a natural fit within Admiral’s industry-leading suite of solutions to help publishers size and solve their adblock losses. We’re beyond excited to now be

The Top 5 Upcoming Adtech Conferences of 2017

Your unofficial guide to what you need to know about the can't miss adtech/martech conferences remaining in 2017, at a glance.

dmexco
When: September 13 - 14, 2017
Where: Cologne, Germany, at the Koelnmesse
Dmexco, a digital marketing exposition and conference, is an international exposition and conference for the digital industry. Tracks will range from social, marketing, and brands, to programmatic, commerce, and mixed reality. You can see the full program here.

You can order your tickets here.

If you’re attending dmexco this year, you might run into Admiral’s CEO, Dan Rua, who will be in attendance. If you’d like to set up a meeting or demo, email [email protected].

TechCrunch Disrupt
When: September 18

LEAN Ads: The IAB's Best Practices for Digital Advertisers and Publishers

To adblock or not to adblock? More and more internet users are answering this question with a resounding “yes.” Of course, you know that adblocking can threaten your revenue and prevent you from providing quality content free of charge. Unfortunately, your readers are more concerned with slow websites, malware, and intrusive ads.

In the fall of 2016, Anatomy Media released a study that stated 2/3 of young millennials (age 18-24) use adblockers on at least one device. 43% of these said they did so to avoid intrusive ads, and a whopping 63% confirmed that video ads that play automatically were their main reason for using ad blockers. It suggests that negative user experience is a driving factor in pushing