TAG: Coalition For Better Ads

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5 Things You Should Know About Google Chrome's Upcoming "Adblocking" Feature

February 8th, 2018 - Next week, a major update to Google Chrome will affect how nearly two-thirds of internet users experience advertising on the web. As part of a larger initiative aimed at providing users with less intrusive, higher quality web experiences dubbed the “Better Ads Experience Program,” Google will release a pre-installed ad-filtering feature within its browser.

Google has indicated this move is in direct response to stymie the rapid growth in adblocker usage worldwide. By compelling advertisers and publishers to support a better ad experience, the search giant is betting that a more positive (and regulated) ad environment will convince consumers to forgo the use of adblockers. While this release will ultimately force advertisers to create more relevant

Better Ads for Desktop and Mobile

Ever since its creation in 2016, the Coalition for Better Ads has sought to make the internet a more amiable place. At its inception, it consisted of about 17 companies, but has since grown to include 26 member companies and several dozen affiliates. Companies involved with the Coalition for Better Ads include Google and Facebook, raising the profile of their efforts and promising a bright future for websites and web surfers alike.

So what exactly does this coalition do? Put simply, it sets the standard for acceptable ads. These organizations have come together to assess the needs of advertisers, websites, and users, and have come up with an equitable arrangement. They urge ad developers to adhere to the standards they