TAG: Digital Publishing

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Publishers Grow Visitor Relationships Beyond Ads With Admiral Transact

NEW YORK, NY Nov. 15, 2017 -- Admiral helps publishers establish new value exchanges with adblock users
Admiral, the world's leading adblock recovery service announced today, exciting new upgrades to the company's Transact module. Admiral Transact is the industry's first fully-configurable Visitor Relationship Management (VRM) platform that enables publishers to interact with their adblock users with the goal of redefining the value of a visit.

Transact empowers publishers to leverage ad-free access to grow visitor relationships through offering adblock users a choice between whitelisting a site or agreeing to a specified value exchange. With the recent upgrade, publishers can now offer adblock users the option between whitelisting or engaging their brands across social media, from Twitter (follow) to YouTube (subscribe)

Admiral Announces Acquisition of Ad Blocker Notify

We’re excited to announce that WordPress plugin Ad Blocker Notify has joined the Admiral family of publisher solutions for adblocking. Given that WordPress powers more websites in the world than any other CMS — about 30% of the entire web, including some of the most recognizable media brands in the industry — Admiral will continue to invest in helping WordPress publishers as we have from the very beginning. We've always been impressed with Ad Blocker Notify’s growth and how they’ve helped thousands of WordPress publishers tackle the issue of adblocking, which made them a natural fit within Admiral’s industry-leading suite of solutions to help publishers size and solve their adblock losses. We’re beyond excited to now be

The Top 5 Upcoming Adtech Conferences of 2017

Your unofficial guide to what you need to know about the can't miss adtech/martech conferences remaining in 2017, at a glance.

dmexco
When: September 13 - 14, 2017
Where: Cologne, Germany, at the Koelnmesse
Dmexco, a digital marketing exposition and conference, is an international exposition and conference for the digital industry. Tracks will range from social, marketing, and brands, to programmatic, commerce, and mixed reality. You can see the full program here.

You can order your tickets here.

If you’re attending dmexco this year, you might run into Admiral’s CEO, Dan Rua, who will be in attendance. If you’d like to set up a meeting or demo, email [email protected].

TechCrunch Disrupt
When: September 18

Admiral Launches Adblock Solution For Cloudflare Publishers

New York, NY 6/29/17 - Thanks to the Cloudflare Apps Platform that launched this week, Admiral is now one-click away from installation for Cloudflare's 6 million+ website customers.

Adblock revenue recovery specialists Admiral joined select companies including Google, Facebook, YouTube, Soundcloud, and Spotify as one of the inaugural developers featured within the new Cloudflare Apps Platform. Admiral’s app provides free adblock analytics plus revenue recovery for Cloudflare’s worldwide network of publishers.

Cloudflare Apps allows third parties to develop applications that can be delivered across the CDN/DNS provider’s edge to any of its millions of customers. The new platform allows websites and publishers to access and install these applications free of charge. In tandem with