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Admiral Launches Self-Serve Plans For Adblock Revenue Recovery

New York, NY, December 11, 2017 - Admiral, the world’s leading adblock revenue recovery service announced today the launch of its new self-serve platform and pricing models. Designed to speed up the onboarding process, Admiral Self-serve offers digital publishers of all sizes and needs, instant access to the company’s adblock analytics and recovery solutions.

“Revenue loss from adblocking is a time-sensitive issue, publishers are losing money in real-time” says Admiral CEO Dan Rua. “We launched Admiral Self-serve to offer fast, seamless access to our modules so publishers can start recovering revenue the same day they find us”.

The new self-serve feature allows publishers to select from four different plans: Free, Basic, Advanced, and Pro. The Free plan gives

Publishers Grow Visitor Relationships Beyond Ads With Admiral Transact

NEW YORK, NY Nov. 15, 2017 -- Admiral helps publishers establish new value exchanges with adblock users
Admiral, the world's leading adblock recovery service announced today, exciting new upgrades to the company's Transact module. Admiral Transact is the industry's first fully-configurable Visitor Relationship Management (VRM) platform that enables publishers to interact with their adblock users with the goal of redefining the value of a visit.

Transact empowers publishers to leverage ad-free access to grow visitor relationships through offering adblock users a choice between whitelisting a site or agreeing to a specified value exchange. With the recent upgrade, publishers can now offer adblock users the option between whitelisting or engaging their brands across social media, from Twitter (follow) to YouTube (subscribe)

Admiral Announces Acquisition of Ad Blocker Notify

We’re excited to announce that WordPress plugin Ad Blocker Notify has joined the Admiral family of publisher solutions for adblocking. Given that WordPress powers more websites in the world than any other CMS — about 30% of the entire web, including some of the most recognizable media brands in the industry — Admiral will continue to invest in helping WordPress publishers as we have from the very beginning. We've always been impressed with Ad Blocker Notify’s growth and how they’ve helped thousands of WordPress publishers tackle the issue of adblocking, which made them a natural fit within Admiral’s industry-leading suite of solutions to help publishers size and solve their adblock losses. We’re beyond excited to now be

The Top 5 Upcoming Adtech Conferences of 2017

Your unofficial guide to what you need to know about the can't miss adtech/martech conferences remaining in 2017, at a glance.

dmexco
When: September 13 - 14, 2017
Where: Cologne, Germany, at the Koelnmesse
Dmexco, a digital marketing exposition and conference, is an international exposition and conference for the digital industry. Tracks will range from social, marketing, and brands, to programmatic, commerce, and mixed reality. You can see the full program here.

You can order your tickets here.

If you’re attending dmexco this year, you might run into Admiral’s CEO, Dan Rua, who will be in attendance. If you’d like to set up a meeting or demo, email [email protected].

TechCrunch Disrupt
When: September 18

DMCA, Easylist, Adblock, Copyright Access Control & Admiral: 10 Things To Know

Admiral asked Easylist to remove functionalclam[.]com from their filters and here’s why:

  1. functionalclam[.]com is not an adserver.

  2. That domain is part of the DMCA copyright access control platform Admiral provides publishers so they can engage visitors in a transparent way on the value exchange for their copyrighted content, instead of resorting to surprise ad reinsertion the way some of our competitors advocate but visitors and advertisers dislike.

  3. Circumventing a publisher’s paywall or copyright access control technology is not OK and we don’t believe it’s core to the mission of AdBlock Plus and EasyList.

  4. We’ve shared this with EasyList and ABP through multiple direct communications over the past year.

  5. We asked them 24 days