TAG: feature

Advanced Adblock Analytics with Automated Revenue Recovery

Navigation

Admiral Unveils Universal Consent Management Platform (CMP) That Works With Both IAB and Non-IAB Vendors

Admiral’s Consent Module helps publishers achieve compliance, manage consent, and activate revenue recovery post-GDPR

New York, N.Y. May 24th, 2018 - Admiral announced today that the company will make its CMP+ (Consent Management Platform) available for all publishers looking for a CMP solution that delivers more than just consent management. Previously only available to select publishers and networks, Admiral’s Consent module is designed to help publishers achieve GDPR compliance, protect visitor privacy and integrate seamlessly with the company’s existing revenue recovery tools to grow revenue post-GDPR.

Admiral Consent is the first blocker-aware CMP and one of few available designed under the IAB’s Transparency and Consent Framework that can manage both IAB and non-IAB vendors alike

Admiral Launches One-Click Subscriptions and Donations for Publishers to Help Grow Alternative Revenue Post-GDPR

May 11, 2018 - New York, N.Y. - The world’s leading adblock analytics and revenue recovery specialists announced the launch of a new feature that enables publishers to offer adblock users ad-free browsing in exchange for a paid subscription or supporting donations. Built into Admiral’s Transact module, subscriptions and donations adds an important new revenue option for publishers at a critical time when revenue losses are growing due to adblocking, and the looming impact of GDPR.

Admiral’s Transact module is a Visitor Relationship Management (VRM) tool that engages users upon site entry to offer customized value exchanges beyond advertising. This message can be configured to present visitors with various choices including whitelisting, a newsletter subscription, a

Interested In Admiral’s GDPR Consent Management Module?

The European Union’s General Data Protection Regulation (GDPR) that took effect on May 25th, 2018, undoubtedly caused massive shifts in the way we operate our businesses online and grow long term visitor relationships.

Admiral is excited to offer the industry's first Universal Consent Management Provider (CMP) that handles IAB & non-IAB vendors, and delivers more than just consent management.

In addition to helping publishers acheive compliance, Admrial's CMP+ is the first blocker-aware solution on the market and gives clients immediate access to our revenue recovery tools. Designed under the IAB’s Transparency and Consent Framework, Admiral Consent can manage both IAB and non-IAB vendors alike (including Google).

CMP-choices

Key features include:

  • One CMP to handle both IAB and non-IAB vendors

The Ultimate Google Chrome Adblocker Mega Post

The Google Chrome Adblocker is LIVE: Here’s Everything You Need to Know

What if every one of Google’s billion plus users of its market leading Chrome web browser had an adblocker? Now they do. As of February 15th, this scenario becomes a reality that needs to be understood and addressed by the world’s digital publishers and advertisers.

Traditional 3rd party adblocker usage has seen rapid growth in recent years with no signs of slowing down resulting in billions of dollars of lost ad revenue for publishers worldwide. Last summer, when Google announced that a future update of Chrome will automatically block certain ads by default, the industry began to speculate on intent and subsequent effects.

On February

5 Things You Should Know About Google Chrome's Upcoming "Adblocking" Feature

February 8th, 2018 - Next week, a major update to Google Chrome will affect how nearly two-thirds of internet users experience advertising on the web. As part of a larger initiative aimed at providing users with less intrusive, higher quality web experiences dubbed the “Better Ads Experience Program,” Google will release a pre-installed ad-filtering feature within its browser.

Google has indicated this move is in direct response to stymie the rapid growth in adblocker usage worldwide. By compelling advertisers and publishers to support a better ad experience, the search giant is betting that a more positive (and regulated) ad environment will convince consumers to forgo the use of adblockers. While this release will ultimately force advertisers to create more relevant