TAG: google

Advanced Adblock Analytics with Automated Revenue Recovery

Navigation

The Ultimate Google Chrome Adblocker Mega Post

The Google Chrome Adblocker is LIVE: Here’s Everything You Need to Know

What if every one of Google’s billion plus users of its market leading Chrome web browser had an adblocker? Now they do. As of February 15th, this scenario becomes a reality that needs to be understood and addressed by the world’s digital publishers and advertisers.

Traditional 3rd party adblocker usage has seen rapid growth in recent years with no signs of slowing down resulting in billions of dollars of lost ad revenue for publishers worldwide. Last summer, when Google announced that a future update of Chrome will automatically block certain ads by default, the industry began to speculate on intent and subsequent effects.

On February

5 Things You Should Know About Google Chrome's Upcoming "Adblocking" Feature

February 8th, 2018 - Next week, a major update to Google Chrome will affect how nearly two-thirds of internet users experience advertising on the web. As part of a larger initiative aimed at providing users with less intrusive, higher quality web experiences dubbed the “Better Ads Experience Program,” Google will release a pre-installed ad-filtering feature within its browser.

Google has indicated this move is in direct response to stymie the rapid growth in adblocker usage worldwide. By compelling advertisers and publishers to support a better ad experience, the search giant is betting that a more positive (and regulated) ad environment will convince consumers to forgo the use of adblockers. While this release will ultimately force advertisers to create more relevant