The Google Chrome Adblocker is LIVE: Here’s Everything You Need to Know
What if every one of Google’s billion plus users of its market leading Chrome web browser had an adblocker? Now they do. As of February 15th, this scenario becomes a reality that needs to be understood and addressed by the world’s digital publishers and advertisers.
Traditional 3rd party adblocker usage has seen rapid growth in recent years with no signs of slowing down resulting in billions of dollars of lost ad revenue for publishers worldwide. Last summer, when Google announced that a future update of Chrome will automatically block certain ads by default, the industry began to speculate on intent and subsequent effects.