Ever since its creation in 2016, the Coalition for Better Ads has sought to make the internet a more amiable place. At its inception, it consisted of about 17 companies, but has since grown to include 26 member companies and several dozen affiliates. Companies involved with the Coalition for Better Ads include Google and Facebook, raising the profile of their efforts and promising a bright future for websites and web surfers alike.
So what exactly does this coalition do? Put simply, it sets the standard for acceptable ads. These organizations have come together to assess the needs of advertisers, websites, and users, and have come up with an equitable arrangement. They urge ad developers to adhere to the standards they