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Better Ads for Desktop and Mobile

Ever since its creation in 2016, the Coalition for Better Ads has sought to make the internet a more amiable place. At its inception, it consisted of about 17 companies, but has since grown to include 26 member companies and several dozen affiliates. Companies involved with the Coalition for Better Ads include Google and Facebook, raising the profile of their efforts and promising a bright future for websites and web surfers alike.

So what exactly does this coalition do? Put simply, it sets the standard for acceptable ads. These organizations have come together to assess the needs of advertisers, websites, and users, and have come up with an equitable arrangement. They urge ad developers to adhere to the standards they

LEAN Ads: The IAB's Best Practices for Digital Advertisers and Publishers

To adblock or not to adblock? More and more internet users are answering this question with a resounding “yes.” Of course, you know that adblocking can threaten your revenue and prevent you from providing quality content free of charge. Unfortunately, your readers are more concerned with slow websites, malware, and intrusive ads.

In the fall of 2016, Anatomy Media released a study that stated 2/3 of young millennials (age 18-24) use adblockers on at least one device. 43% of these said they did so to avoid intrusive ads, and a whopping 63% confirmed that video ads that play automatically were their main reason for using ad blockers. It suggests that negative user experience is a driving factor in pushing