Admiral Offers Free CCPA Solution for LMC Members

Don Don | January 28, 2020 |

Admiral’s one-tag, multi-module platform offers a quick and easy path to CCPA (California Consumer Privacy Act) compliance for U.S. local media publishers.

As part of an ongoing partnership with the Local Media Consortium, Admiral, the world’s leading Visitor Relationship Management platform is offering free use of its CCPA management tool in 2020 for all 90 LMC publishers and their 3,300+ sites. An update to its Privacy & Consent module (that also handles GDPR compliance), Admiral’s CCPA Opt-out tool delivers a fast, easy-to-use, and comprehensive solution for publishers looking to achieve compliance. The CCPA Opt-out module, like all of Admiral’s modules, runs from one easy-to-install tag, reducing a publisher’s tech stack and dev-lift. Key features include:

  • Detection: ID site visitors coming from California IPs
  • A highly configurable user interface to opt out of data sales
  • A UI/API access that’s compatible with IAB’s framework for communicating opt-out information to downstream vendors
  • Consent analytics available via Admiral’s single, universal dashboard

In 2019, Admiral was officially selected by the LMC as the best-of-breed Visitor Relationship Management (VRM) platform for its members. With a fast growing user base of thousands of sites worldwide and the largest local media installed base, Admiral provides digital publishers solutions to grow and optimize revenue through building first party relationships with their visitors. One of the highlights of this strategic partnership are the special “LMC pricing” terms offered exclusively to members using Admiral to manage adblock revenue recovery, paid subscription programs, privacy consent, email acquisition and social growth.

“Our strategic partnership with the LMC was one of the highlights of 2019,” said Dan Rua, CEO, Admiral. “As a special thank you for the support local media publishers have shown Admiral, we’re excited to give back in 2020 by offering this critical solution at no cost to LMC members.”

“Admiral is a proven partner of the LMC helping our members build first-party relationships with their visitors to solve a variety of challenges from adblock recovery to digital subscriptions,” said Tobias Bennett, the LMC’s VP of Revenue and Partnerships. “Privacy & consent are topics that are becoming increasingly important to consumers online, and working alongside a leader in the category that offers innovative, turn-key solutions is a massive benefit to our members. We’re excited how this timely partner offer adds even more value to LMC membership just as CCPA goes live in 2020.”

Visitor Relationship Management (VRM), the driving principle behind Admiral’s suite of solutions, promotes intelligently targeting, engaging and communicating with multiple segments of a publisher’s audience to maximize ARPU/ROI for each visitor. Admiral is simple enough for self-serve and powerful enough for worldwide news networks reaching hundreds of millions of users. Installing Admiral’s single Javascript tag gives a publisher immediate access to the Admiral dashboard and free visitor analytics including unique revenue and privacy insights. “We continuously innovate on ease of installation and deployment, particularly valuable for understaffed news organizations who like our zero dev lift and white-glove service” said Rua. “We take the same approach with all of our modules including our latest solution for CCPA”.

Within 24-hours of tag install, publishers work directly with Admiral’s Customer Love team to enable modules such as:

  • CCPA/GDPR Privacy & Consent Management
  • Whitelist-based adblock revenue recovery
  • Reinsertion-based adblock revenue recovery
  • Per-site and multi-site subscription, membership and donation revenue
  • Single Sign-on, Email acquisition & social growth

“Managing visitor privacy & consent can seem like a daunting task for digital publishers, and many solutions in the marketplace are hands-off leaving publishers with more questions than answers” says Rua. “Admiral aims to take the uncertainty out of the process by sharing our expertise and providing 24/7 support from our Customer Love team from onboarding to implementation and beyond. As of January 1, 2020, CCPA is now law for a large chunk of US consumers and publishers, so there’s no time like the present to get compliant.”

Local media publishers wanting more information on this special “Free CCPA” offer from Admiral and the LMC, can visit

The Local Media Consortium delivers economic value through strategic partnerships on behalf of nearly 90 local media companies in top markets across the United States, Canada and Puerto Rico, and includes more than 3,300 outlets. By harnessing the combined volume and scale of its members, the LMC reduces costs and increases revenue with technology and service providers like Google, Facebook, Admiral and others. The aggregated LMC audience footprint spans 1 billion unique monthly visitors and its member companies serve more than 6 billion pageviews to consumers. More information is available at

Admiral is the industry’s leading Visitor Relationship Management (VRM) platform, serving thousands of sites worldwide. Admiral empowers publishers to engage their audiences to drive and optimize revenue streams from paid subscriptions to adblock recovery. Admiral’s solution set includes the free adblock revenue analytics module, and a suite of engagement, GDPR/CCPA privacy compliance, subscription, and revenue growth modules. Interested publishers and partners are encouraged to request a demo.

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