Are you an AdTech or AdOps professional seeking to elevate your expertise and stay ahead in the dynamic landscape of digital advertising technology?
Look no further! We have curated this resource to help you stay well-informed and trained, and even pass various ad tech certifications. Whether you're a pro or a beginner, access videos, courses, certificates, and more to master ad tech essentials.
Learn about: ad operations, ad networks, supply side and demand side platforms, ad inventory, yield optimization, and more.
Find the table below with all the best resources for digital advertising training. Also, feel free to share internally and within AdTech and AdOps communities.
AdTech Educational VideosExplore engaging YouTube videos that unravel the intricacies of ad tech. From programmatic advertising walkthroughs to in-depth discussions on emerging technologies, these videos offer valuable insights for AdOps professionals. |
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Name |
Published By |
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IAB UK |
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Marco Muzzi |
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Meteora |
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Meteora |
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Donald Nummer |
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Pete Kluge |
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Display Advertising Basics P2 (RTB, DSP, Programmatic, Private Exchanges, PMP) |
Pete Kluge |
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IAB UK |
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IAB - Interactive Advertising Bureau |
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IAB - Interactive Advertising Bureau |
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IAB - Interactive Advertising Bureau |
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WebFX |
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FutureofPrivacy |
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The Trade Desk |
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Digital Advertising Ecosystem - DSP, SSP, Exchanges, Trading Desks, and more |
Ad Coach |
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IAB - Interactive Advertising Bureau |
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Admiral |
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AdTech PodcastsTune in to the latest trends and expert discussions in ad tech with podcasts that transform your commute into a learning opportunity. Whether you're interested in programmatic strategies, industry insights, or interviews with leading professionals, ad tech podcasts provide a convenient auditory platform for staying informed and inspired. |
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Name |
Published By |
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AdExchanger |
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Digiday |
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ADWEEK |
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Clean.io |
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Seedtag |
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ExchangeWire |
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AdTechGod Media |
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Beeler.Tech |
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Here’s an article covering podcasts for AdOps in more detail. |
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AdOps CertificationElevate your career in ad ops by pursuing specialized certificates that validate your expertise in the ever-evolving ad tech landscape. From Google Ad Manager certifications to industry-recognized programs, these certificates not only enhance your knowledge but also serve as powerful credentials in a competitive job market. |
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Name |
Price |
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FREE |
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FREE |
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FREE |
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FREE |
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FREE |
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FREE |
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FREE |
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$500 |
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$500 |
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$500 |
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AdOps & AdTech BlogsExplore ad tech blogs for valuable insights and tips on optimizing digital campaigns. Stay ahead in the rapidly evolving world of digital advertising technology with thought-provoking analyses and expert industry trends. |
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Name |
Published By |
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AdOps Insider |
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IAB |
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Amazon |
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WebFX |
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ClearCode |
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AppsFlyer |
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How Does Header Bidding Work? Everything Publishers Need to Know |
Publift |
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Admiral |
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10 Ways Adblockers Break, Disrupt, or Impact Websites (besides blocking ads) |
Admiral |
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SmartyAds |
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ClearCode |
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Ad Technology Online CoursesExplore online courses to deepen your understanding of ad tech concepts. Whether you're a beginner or an experienced professional, these flexible, self-paced courses cater to your specific needs. |
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Name |
Price |
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FREE |
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FREE |
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FREE |
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FREE |
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Varies based on geo |
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A One-stop Programmatic Ad-Tech course for a successful career - by Adtechademy |
Varies based on geo |
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Varies based on geo |
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AdTech NewslettersGet the latest industry updates, exclusive insights, and tips delivered straight to your inbox with ad tech newsletters. Stay connected with the rapidly changing landscape of advertising technology. |
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Name |
Price |
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FREE |
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FREE |
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FREE |
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FREE |
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FREE |
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FREE |
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Digital Advertising News WebsitesStay informed and proactive in your AdOps role by exploring dedicated news and media sites. These platforms provide breaking news, in-depth analyses, and centralized sources for digital advertising trends. |
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Name |
Subscription type |
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Free and paid |
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Free and paid |
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Free and paid |
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Free and paid |
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Free and paid |
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Free |
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Free |
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Free |
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Also, check out this list of LinkedIn Groups for Advertising Professionals? |
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Ad Operations BooksThese books provide ad ops professionals with the knowledge and context needed to navigate the complexities of digital advertising. |
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Name |
Author |
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Dominik Kosorin |
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Ad Serving Technology: Understand the Marketing Revelation That Commercialized the Internet |
Gregory Cristal |
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Oliver Busch |
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James Rosewell |
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Ad Fraud: Why The Growing Menace Poses a Pervasive Threat and How to Stop It |
Tamer Hassan, Yoav Dembak |
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Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers |
Mike Smith |
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Patrick Gilbert |
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Patience Hurlburt-Lawton, Kasim Aslam, John Moran |
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