Updated on: 30 Oct, 2026
The right LinkedIn group can help a publisher find someone who has dealt with an ad delivery problem, compare approaches to measurement, or understand what media buyers need. The useful choice depends on your role: a programmatic specialist, an audience development manager, and a commercial executive will often need different conversations.
This directory covers 22 LinkedIn groups across ad operations, publishing, analytics, and the broader advertising industry. Each entry includes its creation date, member count, listed owners and managers, membership settings, and relevance to publishers.
Counts and administrator lists can change. Creation dates refer to LinkedIn’s Created field, not the founding date of an association or business. Descriptions reflect each group’s stated focus. Most groups are private, so review recent discussions after admission to assess participation and usefulness.
Choose a group based on the problem you need to solve
|
Your focus |
Start with |
What to look for |
|
Ad ops and delivery |
Ad Tech Pros; Digital Advertising Operations |
Questions about advertising technology, workflow, or delivery |
|
Programmatic infrastructure |
Ad Exchange Masters |
Header bidding, exchanges, supply-side platforms, and reporting |
|
Publishing and audience revenue |
Folio MediaPros; AAMP |
Audience engagement, content, and revenue across a media brand |
|
Measurement |
Digital Analytics Society |
Analytics practice, reporting, and interpreting test results |
|
Advertiser priorities |
Ad Age; Advertising & Marketing Industry Professionals |
Brand decisions, campaign context, and marketing strategy |
|
Industry membership |
IAB |
Networking for eligible IAB U.S. members |
|
Regional connections |
212NYC; Online Marketing & Advertising Australia / NZ |
Professional relationships in the relevant local market |
Start with a small number of groups that match your responsibilities. Member count tells you how large the network is; the relevance of recent questions and replies tells you whether it deserves your time.
1. Ad Tech Pros
Created on LinkedIn: Jul 2008 | Members: 26,447
Owner: Otilia Otlacan
Managers: Simone Nesznik
Access: Private, listed.
Previously listed as Ad Ops Professionals by Ad Tech Daily, this group remains closely aligned with the work of an ad-supported publisher. Its stated scope includes ad operations, ad optimization, web revenue, ad networks, media buying, and production. It is a sensible first choice for teams looking for peers who understand how advertising supports a website.
Before joining or posting: Posts require admin approval. The rules call for substantive discussion, English-language posts, and no more than one self-promotional post per week.
Ad Tech Pros is the current name of the original Ad Tech Daily group. Screenshot captured October 15, 2026. Source: LinkedIn group page.
2. Media and Marketing Professionals Worldwide
Media & Marketing Professionals Worldwide
Created on LinkedIn: Mar 2008 | Members: 1,372,144
Owner: Ian Johnson
Managers: Joanna Williams, Chloë Palmer, Beth Hoskins, Phoebe Smart, Danny Morgan, Megan Wilshaw, Gabriela Bilkova, Gabby Richards, Andra Burlacu, Hannah Ridley, Lukasz Sitkiewicz, Laura Hindhaugh, Megan Davis, Sophie Summerell, Rachael Reid
Access: Private, listed.
This broad media and marketing network brings together professionals interested in industry knowledge, business relationships, career advice, and job opportunities. For a publisher, its main value is exposure to the wider commercial media market. Use it alongside a specialist ad ops group when you want to understand the people and priorities on the buying side.
Before joining or posting: Posts require admin approval. Keep contributions relevant to media and marketing, and check the current rules before posting a job or commercial opportunity.
3. Ad Operations Managers about town
Ad Operations Managers about town
Created on LinkedIn: Mar 2011 | Members: 958
Owner: Sarah Bennett
Managers: No manager listed on the group page.
Access: Private, listed.
The group is built around the problems faced by heads of ad operations and the solutions they can share with one another. That makes it relevant to publisher managers dealing with team workloads, technical dependencies, and operational decisions. Its description also emphasizes meeting peers outside the office; confirm any current meetup arrangements with the organizers.
Before joining or posting: The group page does not display a separate rules section. Review its discussions after admission to judge whether it meets your needs.
4. Ad Exchange Masters
Ad Exchange Masters: Programmatic DSP RTB DMP CDP SSP Identity Privacy GDPR CCPA CTV DOOH OTT Buying
Created on LinkedIn: Apr 2009 | Members: 17,304
Owner: Steve E.
Managers: No manager listed on the group page.
Access: Private, listed.
This group explicitly includes publishers, exchanges, agencies, and ad networks. Topics such as header bidding, OpenRTB, supply-side platforms, optimization, and reporting make it relevant to teams working on programmatic delivery and revenue. It is a close fit for a publisher trying to connect an operational problem with the systems and partners involved.
Before joining or posting: Posts require admin approval. Bring a defined implementation question or an observation that other programmatic professionals can discuss.
5. Digiday
Created on LinkedIn: May 2010 | Members: 10,163
Owner: Nick Friese
Managers: James Cooper, Courtney Marabella, David Amrani, Aaron A. Gottlieb
Access: Private, listed.
Digiday’s group describes its audience as digital media, marketing, and advertising professionals. Publishers can use that broader business lens to consider how their revenue decisions connect with advertiser demand and media strategy. It is a useful complement to technical groups when the question concerns the commercial direction of a publishing business.
Before joining or posting: Posts require admin approval. The LinkedIn group is separate from Digiday’s website, newsletters, conferences, and other membership products.
6. Folio MediaPros Publishing Professionals
Folio: MediaPros -- Publishing Professionals
Created on LinkedIn: May 2008 | Members: 21,727
Owners: Danielle Sikes, Bill Amstutz
Managers: Trish Borrelli, Jessica Dombrowski
Access: Private, listed.
Folio: MediaPros -- Publishing Professionals explicitly serves people who engage audiences, create content, and drive revenue for media brands. That gives it one of the clearest publisher-specific remits in this directory. Consider it for questions that cross departmental boundaries, such as how an audience initiative should support editorial priorities and commercial performance.
Before joining or posting: The rules prohibit off-topic content and blatant promotion. Repeated solicitation can lead to removal.
7. Ad Age Discussion Group
Created on LinkedIn: Feb 2010 | Members: 166,618
Owners: India A. Walton, Tim Nudd, Anicia Juarez, Alfred Maskeroni, Kevin Skaggs
Managers: No manager listed on the group page.
Access: Private, listed.
Ad Age’s group is designed for reader conversations about advertising news, agencies, marketing, media, and creativity. For publisher revenue teams, it offers a way to follow the context behind brand decisions and advertiser priorities. It is broader than ad operations, so choose topics that connect a publisher’s question to the wider advertising market.
Before joining or posting: Posts require admin approval. The rules prohibit advertising and self-promotion and ask members to start relevant conversations rather than repeat existing posts.
8. 212NYC Digital Advertising Community
212NYC - New York's Digital Advertising Community
Created on LinkedIn: Apr 2008 | Members: 8,563
Owner: Group Moderator
Managers: Michael Rotella, Sophia Woodhouse, Jay Wolff
Access: Private, listed.
212NYC - New York’s Digital Advertising Community focuses on connections, education, programming, and philanthropy within New York’s advertising community. It is most relevant to publishers and ad tech professionals with a genuine connection to that market. The regional focus can be useful when local professional relationships matter more than a large global membership.
Before joining or posting: Posts require admin approval. The rules require members to be associated with digital advertising or marketing in the Greater New York area.
9. IAB
Created on LinkedIn: Nov 2007 | Members: 7,331
Owner: Shira 'Orbach' Neren
Managers: Conor Healy, James Linney, Chris Glushko, Patrick Dolan
Access: Private, listed.
The IAB group connects professionals associated with the Interactive Advertising Bureau. It belongs on a publisher’s shortlist when the company is an eligible IAB U.S. member and the team wants industry connections around digital advertising. Pair peer discussion with the organization’s published materials when evaluating an advertising practice or standard.
Before joining or posting: Membership is restricted: you or your company must be a current IAB U.S. member. The rules reserve the right to remove people who no longer work with a current member company.
10. Advertising and Marketing Industry Professionals
Advertising & Marketing Industry Professionals
Created on LinkedIn: Sep 2007 | Members: 758,196
Owner: Robin Re
Managers: Callan Wehr, Alexander W., Katie Daniels, Sondra Hadden, Maniur R., Camille Gramont, Savannah (Smith) Barry, Malinda Ganther
Access: Private, listed.
Powered by Marketing Dive, this group covers advertising strategy, marketing leadership, communications, social media, email, video, and analytics. Publishers can use its broad remit to understand how advertisers evaluate channels and audiences. It is particularly relevant to commercial teams developing sponsorships or explaining the value of their publication to marketers.
Before joining or posting: Posts require admin approval. The rules favor questions that start a discussion, require English, and prohibit business promotion and spam.
11. Digital Analytics Society
Created on LinkedIn: Oct 2007 | Members: 22,168
Owner: Steen Rasmussen
Managers: Jomar Reyes, Saad Habib, Robert Alexander Johnson
Access: Private, listed.
The original Digital Analytics Association group continues under the name Digital Analytics Society. Its current description explains that it carried on after the association’s closure in 2024. For publishers, the focus on data and professional development is relevant to audience measurement, reporting, and interpreting monetization tests. The group’s continuity should not be confused with the continued operation of the former association.
Before joining or posting: The current rules permit relevant job postings and prohibit spam or heavily sales-focused content. Members are encouraged to participate in discussions.
The analytics group continues as Digital Analytics Society. Screenshot captured October 15, 2026. Source: LinkedIn group page.
12. The Future of Digital
The Future of Digital: Retail Media, Marketing Tech, Programmatic, Data, Web3 & AI
Created on LinkedIn: Jun 2015 | Members: 16,095
Owner: Mazen Mroueh
Managers: No manager listed on the group page.
Access: Private, listed.
Now named The Future of Digital: Retail Media, Marketing Tech, Programmatic, Data, Web3 & AI, this is the former Programmatic & Precision Marketing group. Its scope has expanded beyond programmatic media. Publisher teams can consider it for discussions connecting media, data, and marketing technology, while checking that a particular thread addresses their business rather than an unrelated technology trend.
Before joining or posting: Posts require admin approval. The description asks members to avoid misinformation and irrelevant service promotions.
13. Digital Marketing Social Media Search and AI
Digital Marketing: Social Media, Search, AI Marketing, Martech, Mobile & more
Created on LinkedIn: May 2008 | Members: 2,486,567
Owner: Ian Johnson
Managers: Joanna Williams, Finlay Halson, Beth Hoskins, Phoebe Smart, Danny Morgan, Megan Wilshaw, Gabby Richards, Gabriela Bilkova, Chloë Palmer, Andra Burlacu, Hannah Ridley, Lukasz Sitkiewicz, Laura Hindhaugh, Sophie Summerell, Megan Davis, Rachael Reid, Ryan Daws
Access: Private, listed.
Digital Marketing: Social Media, Search, AI Marketing, Martech, Mobile & more covers search, content, community building, marketing technology, and emerging channels. Those subjects can help publisher audience and marketing teams think through acquisition and retention. Its broad marketing audience makes it a complement to the specialist publishing and ad ops groups in this list.
Before joining or posting: Posts require admin approval. Shared articles or videos should include your own takeaway or discussion question; context-free links and sales pitches may be removed.
14. Online Marketing and Advertising Australia and NZ
Online Marketing & Advertising Australia / NZ
Created on LinkedIn: Mar 2008 | Members: 5,320
Owner: Aden Hepburn
Managers: No manager listed on the group page.
Access: Private, listed.
Online Marketing & Advertising Australia / NZ is a regional option for professionals working in online advertising, marketing, and website production. Its description includes search marketing, user experience, design, customer relationship marketing, and affiliate marketing. Publishers with an Australia or New Zealand remit can consider it for local industry connections and questions spanning advertising and audience development.
Before joining or posting: The description focuses on professionals in Australia, while the group name also includes New Zealand. Make the regional connection clear when requesting membership.
15. Mobile Ad Operations and Monetization
Mobile Ad Operations and Monetization
Created on LinkedIn: Oct 2016 | Members: 113
Owner: Yaniv Nizan
Managers: No manager listed on the group page.
Access: Private, listed.
This small specialist group explicitly serves mobile app publishers and ad operations professionals interested in improving in-app monetization. It is relevant when a publisher’s business includes apps, where the delivery environment differs from the open web. Its description invites monetization tactics, questions, and relevant resources; assess recent participation after joining.
Before joining or posting: The group page does not display a separate rules section. Its stated focus is mobile app monetization, so keep questions within that scope.
16. CMO Network
CMO Network | Chief Marketing Officers, Marketing Executives, Brand & Growth Leaders
Created on LinkedIn: Jan 2008 | Members: 361,129
Owner: Miles Jennings
Managers: Evan Sohn
Access: Public.
CMO Network’s stated remit includes revenue growth, acquisition, marketing operations, technology, organizational design, and leadership. It is most relevant to senior publisher marketing and commercial executives who want to understand the decisions of their peers and advertiser clients. Its executive focus makes it a better fit for a strategic leadership question than a detailed ad delivery issue.
Before joining or posting: LinkedIn currently marks the group Public, and posts require admin approval. Membership is intended for senior marketing leaders; the rules prohibit vendor pitches, job advertisements, and candidate solicitation.
17. Business of Marketing
Created on LinkedIn: Mar 2008 | Members: 2,475,667
Owner: John Horsley
Managers: Justin Cooke, Nick Watt
Access: Public.
Formerly Digital Marketing, Business of Marketing now positions itself around senior marketing and commercial leaders, with a focus on brand, media, data, and AI. Publishers can use that remit to follow the commercial questions shaping advertising demand and marketing investment. The updated name is important: this is the same group URL as the original directory’s Digital Marketing entry.
Before joining or posting: LinkedIn currently marks the group Public, and posts require admin approval. Its rules require English and prohibit pitches, lead magnets, and self-promotion.
18. Advertising Pros
Created on LinkedIn: Feb 2008 | Members: 111,112
Owner: Ivan R.
Managers: No manager listed on the group page.
Access: Private, listed.
Advertising Pros has a specific rule that contributions must relate to creative advertising. That makes it more useful for a publisher’s branded content, creative studio, or advertising product team than for a technical delivery problem. Consider it when you want ideas about the creative work surrounding a campaign or the formats advertisers bring to a publication.
Before joining or posting: Posts require admin approval. Keep the discussion focused on creative advertising.
19. AAMP Audience Marketing Professionals
AAMP | Association for Audience Marketing Professionals
Created on LinkedIn: Feb 2009 | Members: 1,101
Owner: Robert Kennedy
Managers: No manager listed on the group page.
Access: Private, listed.
AAMP | Association for Audience Marketing Professionals serves audience developers and marketers across print, digital, online, and face-to-face audiences. Its description explicitly includes both publishers and vendors. For publisher audience teams, that remit is relevant to questions about audience growth, engagement, and the relationship between marketing efforts and the wider media business.
Before joining or posting: Posts require admin approval. The group’s LinkedIn creation date is February 2009; the association’s earlier organizational history is a separate date.
20. ADTECH and ADOPS
Created on LinkedIn: Jan 2008 | Members: 2,418
Owner: Jayson Dubin
Managers: Bradley Bailes, Nathan Thomas
Access: Private, listed.
ADTECH & ADOPS brings together marketing, ad operations, and digital media executives interested in improving the ad tech industry. Its smaller, specialist remit is relevant to publisher teams looking for peers who understand advertising infrastructure and operations. Use a clear description of the business or technical issue when starting a conversation.
Before joining or posting: Posts require admin approval. The group page does not display a separate rules section.
21. Digital Media Buyers Group
Created on LinkedIn: Oct 2013 | Members: 1,724
Owner: Brian Gladstein
Managers: No manager listed on the group page.
Access: Private, listed.
The Digital Media Buyers Group invites insights, news, and questions from digital media peers. It gives publisher sales and revenue teams a buying-side perspective to consider alongside supply-side discussions. It is most relevant when you want to understand campaign expectations or prepare better questions for an advertiser or agency partner.
Before joining or posting: The group page does not display a separate rules section. Its description welcomes relevant questions and shared insights.
22. Digital Advertising Operations
Digital Advertising Operations
Created on LinkedIn: Sep 2010 | Members: 6,126
Owner: Marc van den Berg
Managers: No manager listed on the group page.
Access: Private, listed.
Digital Advertising Operations is dedicated to challenges facing advertising, marketing, operations, and technology professionals. That cross-functional remit suits publisher problems that involve several teams, such as tracing a delivery issue or deciding who owns a reporting discrepancy. Share enough technical context to make a question answerable while keeping confidential client information private.
Before joining or posting: The group page does not display a separate rules section. Review current discussions after admission before deciding whether it is a useful regular resource.
How publishers can get useful answers from a group
A useful question explains the situation and the decision you need to make. For an ad ops issue, include the affected environment, what changed, what you have already tested, and the metric that moved. For an audience or commercial question, describe the type of publication and the outcome you want to improve.
For example: “We publish a regional news site. Our mobile pageviews are steady, but revenue per session fell after an ad layout change. Which checks would you run first to distinguish delivery, viewability, and demand issues?” That gives another professional something concrete to respond to.
Read the group’s rules before sharing a link, job opening, or product recommendation. Some groups welcome relevant hiring posts; others explicitly ban them. Remove account identifiers and confidential information from any screenshot you share, and check technical advice against the documentation for the platform you use.
Turn publisher revenue discussions into a measurable recovery plan
Peer discussion can help you ask better questions about adblocking. A useful next step is to measure blocked traffic and compare the recovery approaches available for your audience. Admiral’s adblock analytics guide explains where to begin.
Admiral’s Full Spectrum Adblock Recovery combines Full-Stack Recovery, Reinsertion, Server-side Protection, and Alternative Value Exchange. Full-Stack Recovery seeks to restore the publisher’s existing ad stack through allowlisting; other paths can address different blocker environments or offer subscriptions, registration, email, or donations. Publishers can evaluate the mix against recovered revenue and visitor response.
Admiral’s published framework brings multiple recovery paths together. Source: Admiral Full Spectrum Recovery graphic.
If adblocked traffic is part of your revenue gap, request a Full Spectrum Adblock Recovery demo to discuss measurement, recovery options, and implementation for your site.
More resources for publisher teams
For structured learning alongside peer discussion, explore Admiral’s ad tech and ad operations training resources and certifications.
Related video: Supercharge Adblock Revenue Recovery Through Better Ads Certification is an Admiral webinar published May 30, 2024. The segment from 5:14 to 9:08 provides background on the Better Ads Standards and the Coalition for Better Ads. Treat the dated recording as background and use the current Better Ads Standards for the standards themselves.
Frequently asked questions
Which LinkedIn groups are most relevant to publisher ad ops teams
Ad Tech Pros, Ad Exchange Masters, ADTECH & ADOPS, and Digital Advertising Operations have scopes closely related to advertising technology and operations. Folio MediaPros and AAMP add publishing and audience development perspectives. Choose according to the problem you need help solving, then assess the discussions after joining.
Are all of these groups open to any LinkedIn member
No. Group administrators can review membership requests, and some publish specific eligibility rules. The IAB group requires current IAB U.S. membership through you or your company. 212NYC requires an association with digital advertising or marketing in Greater New York, while CMO Network is intended for senior marketing leaders.
Can I promote a product or post a job in these groups
Check the rules for the individual group. Ad Age and Advertising & Marketing Industry Professionals prohibit business promotion. Digital Analytics Society permits relevant job posts, while CMO Network prohibits job advertisements and candidate solicitation. A rule in one group does not apply to the others.
What happened to the Digital Analytics Association group
The original group URL now opens Digital Analytics Society. Its current description says the community continued after the Digital Analytics Association closed in 2024. The group remains listed on LinkedIn under its current name and administrators.
Why do group names or member counts differ from an older list
Administrators can rename or reposition a group, and membership changes over time. For example, the original Digital Marketing group at LinkedIn group 62352 is now Business of Marketing. This directory uses the names and exact member counts shown on the group pages on October 15, 2026.
How can publishers discuss adblock recovery with peers
Ask about the blocker environments a method addresses, how recovered revenue is measured, the effect on the visitor experience, and the work required to implement it. Admiral’s Full Spectrum approach provides a framework for comparing Full-Stack Recovery, Reinsertion, Server-side Protection, and Alternative Value Exchange.
