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Don

Don
Don is Marketing Director at Admiral: The Visitor Relationship Company. Don has two decades of experience leading digital marketing teams at multiple startups and Fortune 500's. He has hands on experience in every digital channel, as well as leadership in Product Management and MarTech Director roles. Don has lead development of over 5,000 SMB websites, 20 enterprise sites, 8000 social profiles, with deep experience working with CMS, SEO and CRM software.
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Recent Posts

Walled Gardens FAQ for Media Publishers

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How Top Publishers Used Better Ads Certification to Drive More Revenue

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What Does Google’s Helpful Content Update Mean For Publishers?

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What Publishers Need to Know About Seller-Defined Audiences

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Admiral Launches Machine Learning Powered Surge & Popularity Contextual Targetin...

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How Newsletters Help Publishers Grow Engagement and Relationships

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Google to Discontinue Surveys and Surveys 360 Products

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Chrome Heavy Ad Intervention FAQ - What Publishers Need to Know

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Why You Should Use Video to Grow Your Social Media Followers

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Cookie Consent Law in EU , US, UK, and other Countries

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Revenue Continuity Focus Now May Prevent Publisher Job Losses in 2023

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Visitor Relationships and Customer Love - AdTech Unscripted Podcast with Admiral

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Admiral Named One of Fastest Growing Companies in the U.S.

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Subscriber Trends Report Aligns with VRM Platform Benefits

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Leveraging Marketing Automation for Media Publishers

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10 Ways Adblockers Break, Disrupt, or Impact Websites (besides blocking ads)

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How Media Publishers Can Increase Average Revenue Per Visitor (ARPV) 

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Top Digital Media Trends for 2H 2022

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Why Media Publishers Should Consider Influencer Marketing

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AdOps and RevOps Survey Shows Confidence Falling for Post-Cookie Readiness

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Taking Adblock Recovery to the Next Level - Recorded Webinar

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80+ Questions to Boost Social Media Engagement for Media Publishers

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Google Pagespeed Insights for Publishers - Tips to Improve Website Page Speed

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Essential Branding Tips for Publisher Websites

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Google Topics FAQ: What Media Publishers Need to Know

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10 Strategies to Grow Digital Content Subscription Revenue

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IAB Report: Ad Revenues Up as Internet Grows 7X Faster than US Economy

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6 Reasons Why Publishers Should Consider Building a Mobile App in 2022

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How to Use Social Media Video Content to Grow Engagement

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10 Key Points from Ad Ops All Stars Podcast with Admiral CEO Dan Rua

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9 Winning Advertising Techniques in Visual Marketing

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Top 10 Effective Ways to Monetize a Website in 2022

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UK Regulator Asks for Commitments from Google on AdTech

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10 Ways to Get More Email Signups for Your Marketing Campaigns

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Mobile App Ad Standards Announced by Coalition for Better Ads

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Programmatic Video Advertising Growth Trends

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10 Proven Ways Publishers Can Create Engagement on Social Media

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5 Steps to Launching a Subscription Offer - Webinar

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Identity Resolution for Digital Publishers

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FAQ: Consent Management

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Publishers Expand SSP Options while Reducing the Number of DSPs 

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Milestone: 800 Billion Ad Impressions Protected with Admiral VRM

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Strategies to Grow 1st Party & Zero-Party Data

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7 Ways Apple's Privacy Change Impacts Email Marketing

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CPM Rates Higher for Visitors Providing Consent

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Top 10 Reasons Small Publishers Should Consider Paid Subscriptions

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15 Insights on FLoC, UID, VRM and What Pubs Should Do Right Now

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How to Unlock Revenue from Adblocked Video Ad CPM

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What is Google's FLoC - FAQ for Publishers

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100 Best Digital, Media, & Advertising Conferences: 2022 Calendar

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22 LinkedIn Groups to Join for Ad Ops, Ad Tech, and Ad Industry Execs

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Google’s Ad Targeting Changes: Reactions from UID Platforms and Ad Industry

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How to Detect Adblock on Ad-Supported Websites

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Visitor Relationships in a Post-Cookie World: Insights from Britannica, RawStory...

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Anti-Adblock: How to Recover Lost Revenue Due to Adblockers 

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Google AdSense Link Ads Going Away March 2021

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Google Chrome Scales Adblocking Impact to Publishers

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CCPA Enforcement Letters Sent to Businesses Lacking Privacy Disclosures

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BeelerCast: 10 Reasons Why CBA Chose Admiral to Drive Better Ads Pilot

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Visitor Relationship Management Pioneer Admiral Named Top 50 Growth Company in F...

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5 Questions about the Safari Intelligent Tracking Prevention (ITP) Code

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LMA Summit – Key Insights Part III: Revenue Growth Strategies

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What is an Adblock Allowlist?

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LMA Summit – Key Insights Part II: Reader Revenue & Audience Relationships

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LMA Summit – Leaders Insights Part I: Collaborative Journalism & Business Transf...

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Call for Participation in Pilot Program with Coalition for Better Ads and Admira...

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Pandemic Impacts on Ads, Search, Social: Merkle's Digital Report 2020

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Adblock Analytics: How to Measure Adblock Losses and Potential Revenue Recovery

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What is a Registration Wall? Definition, Examples, and Best Practices

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3rd Party Cookie Alternatives: Doubts and Proposals Grow

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What is the California Privacy Rights Act (CPRA)?

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Adblock Can Distort and Block Google Analytics Data

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Ten Advantages: Admiral Adblock Recovery vs In-house (DIY)

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Google Adblock Stopped Billions of Ads in 2019 - Vows to Fight Bad Ads

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Diversify Your Revenue Streams. Period. Full stop. - IAB CEO to Publishers

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News Publishers Tout Paywalls and Subscription Growth During Pandemic

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More States are Considering New Digital Privacy Legislation

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COVID-19 Revenue Impacts for Publishers and Advertising in 13 Charts

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Publishers Adapt as COVID-19 Impact on Ad Budgets Varies by Industry

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TCF 2.0 FAQ - Publishers, GDPR & IAB's New Transparency and Consent Framework

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Revenue Continuity Webinar & Publisher Roundtable

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Chrome & YouTube will Block Intrusive Ads in Short Videos

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CCPA Update Q1 2020: Rules Clarification, Benchmarks, and CCPA News

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Grow Social Media Followers to Boost Subscribers and Ad Revenue

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Five Tips for Publishers to Grow Email Subscribers Fast

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Admiral Offers Free CCPA Solution for LMC Members

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5 Things Publishers Can Do To Increase Revenues In 90 Days

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Visitor Relationship Management Pioneer Admiral Selected to Present at the 2020 ...

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100 Best Advertising Conferences: 2020 Calendar

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How to Make Sure Your Niche Content Connects

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Top 6 Publisher Subscription Benchmarks from LMA, Google & FTI

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Megalist of CCPA Compliance Resources, Checklists and Guidance

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FAQ: Paywalls and Digital Subscriptions

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Key Webinar Insights: VRM 101 - Local Media Consortium and Admiral Partnership

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The Acceptable Ads Guide for Digital Publishers

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How the “Pivot to Privacy” Puts a Premium on First-Party Visitor Relationships

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Multi-Dimensional Metering: Making Metered Paywalls Smarter

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Adblockers are People! (not eyeballs, stats, or bots)

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Admiral Visitor Relationship Management (VRM) Milestone: 300,000,000,000!

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How Publishers Can Monetize Adblock Traffic into Paid Subscriptions

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Online Data Privacy - Opinions from Adblocker Survey

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Ad Blockers vs Privacy Blockers vs Tracking Blockers

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10 Things Top Publishers Are Doing to Prepare For Chrome's Adblocker

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