Adblock Analytics: Measuring Adblock Rates and Revenue Losses

The demand for adblock analytics has increased due to the global growth in adblock extensions.

Online advertisements have long been the backbone of the internet, providing support for countless websites. Millions could surf nearly unlimited content for free, because ads were paying for the cost of content creation, servers, staff, etc.

Worldwide adoption of ad blocking technology  exploded in 2014 and has been as high as 47% of internet users. An Adobe study estimated adblocking results in revenue losses of over $40 billion per year.

No ad-funded website has been immune, and the losses continue to grow. Publisher adblock analytics provide detailed information to help pubs make informed decisions.

What is Adblock Analytics?

Adblock analytics refers to a set of metrics that track the impact of visitors usage of ad blockers.

A good adblock analytics dashboard can show web publishers the number of ad impressions blocked over time, ad revenues lost vs recovered, adblock users by device type, and more.


What can you learn from adblock analytics?

  • View revenue lost because of blocked ads
  • See total blocked ad impressions, or adblock rate, by custom time frame
  • See site visits and page view stats by adblock users vs. non-users
  • See adblock use by device, browser, OS, or geolocation
  • View recovered adblock revenues, (when used with a revenue recovery solution)

Example dashboard views from Admiral Adblock Analytics

The dashboard includes a quick KPI overview, recovered revenue, across an adjustable date range.

Graphically track recovered revenue and blocked ads, by percent or total number, over time range. View by page views, Impressions, Visitors, or Customer Journeys or Custom Reports.


View data details in table view and export custom reports by date range. View block rates across regions.


Want to find out if Adblock Analytics and Revenue Recovery make sense for your website?

Let's talk. Request a demo today:

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How many people use adblockers?

eMarketer Adblock Adoption - Reuters Institute Data

Can adblock analytics tell me how much revenue is lost to adblockers?

Yes. Although most adblock analytics providers and DIY adblock detection such as Google Analytics only provide a rough estimate of how many visitors are using an adblocker. Admiral can offer detailed analytics, down to the visitor, pageview, impression and revenue level.

It is important to understand the full impact of adblockers. Just knowing the percentage of visitors who use adblockers doesn't tell the whole story.

Adblockers tend to view more pages than non-adblockers. Understanding the full impact of adblockers is crucial. Simply knowing the percentage of visitors who use adblockers is not enough.

Additionally, some DIY methods, such as custom configurations with Google Analytics, can be blocked themselves by tracking blockers.

What are the benefits of Admiral’s Adblock Analytics?

  • Airtight attribution
  • Complete adblock analytics solution for FREE
  • No-coding required, up in 5 minutes: one-tag installation
  • Superior adblock detection across dozens of extensions
  • Intuitive dashboard for quick business insights
  • 24/7 customer support
  • Immediately quantify ads blocked and revenue recovery opportunity
  • Segment by device, browser, and more
  • Easy data export

Also, see our comprehensive Adblock Revenue Recovery Guide.

How do I get started with Adblock Analytics?

  1. Sign up for a free Adblock Analytics account.
  2. Add one line of JavaScript code in the <head> of your site. (Or use Admiral's API install)
  3. You’ll see results in your dashboard within a few hours.

Request a demo today.

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