Visitor Relationship Management Pioneer Admiral Named Top 50 Growth Company in Florida

Don Don | November 12, 2020 | Admiral News

Outstanding leadership, culture and growth led to Admiral’s selection as one of the region’s top 3 SaaS marketing automation startups

Admiral, the world’s leading Visitor Relationship Management (VRM) platform is pleased to announce the SaaS marketing automation provider has been honored among the 50 companies selected as this year’s GrowFL Florida Companies to Watch honorees, a statewide competition that identifies companies expected to see significant growth over the next several years.

Launched in 2015, and now serving thousands of digital publishers worldwide, Admiral has revolutionized the way publishers build relationships with their audiences to drive and optimize revenue opportunities ranging from adblock messaging to privacy & consent management. Companies to Watch was developed by the Edward Lowe Foundation as a unique way to recognize and honor second-stage companies that demonstrate high performance in the marketplace with innovative strategies and processes, making them “worth watching.”

“Admiral is honored to be selected by an organization as respected as GrowFL for this award” says Dan Rua, CEO, Admiral. “Though our team and offices have expanded across the U.S., our roots run deep in Florida, with offices and founding team members at UF Innovate The Hub in Gainesville and Embarc Collective in Tampa Bay. Being recognized as one of the most exciting Florida-based growth companies is an honor that literally hits home.”

“These stand-out companies are all led by entrepreneurs, and have demonstrated not only their willingness to grow, but their capacity to do it successfully,” said Dr. Tom O’Neal, GrowFL Founder. “They are all positioned to make a significant impact on Florida’s economy with their products, services, critical intellectual property or a niche position that gives them a competitive edge in their markets. These business owners demonstrate strong leadership, philanthropic involvement, perseverance and all it means to be an entrepreneur.”

“From day one, Admiral’s mantra has been relationships drive revenue” says Rua. “Helping publishers build strong relationships with their visitors solves a litany of growing monetization challenges. Whether it’s engaging adblock users to unlock new revenue, enabling paywalls, or helping publishers prepare for post-cookie monetization via registration walls, Admiral focuses on providing a critical set of VRM solutions that millions of publishers worldwide can use to increase their revenue.”

From 2016 through 2019, the 2020 Companies to Watch honorees generated $813 million in revenue and added 668 employees, reflecting a 103% increase in revenue and 113% increase in jobs for the four-year period. That translates into a 27% average annual revenue growth and 20% average annual growth in employees. Admiral’s revenue growth rate was even multiples higher than these averages.

Even through the pandemic, these companies projected continued growth in 2020, with a 15% revenue increase and 17% growth in employees compared to 2019. If their projections hold, these companies will have generated $1.14 billion in revenue and added 887 employees over the last five years — a 133% increase in revenue and 150% increase in jobs since 2016.

“We’ve been very fortunate to be uniquely positioned to thrive despite an economic downturn” admits Rua. “Admiral services focus on driving immediate, incremental revenue, and creating new revenue streams for publishers, so we earn guaranteed net revenue for our clients. In fact, 2020 has been a year of record growth for us, including Q3 that just ended as our most successful quarter for revenue generated and business won in our company’s history.”

Companies named to the list will be officially recognized at the 10th Annual GrowFL Florida Companies to Watch Celebration on February 18, 2021 at the Hammock Beach Resort and Spa in Palm Beach, FL. The event will also be broadcast live. Tickets are on sale now.

Visit GrowFL website to see the full list of 2020 Companies to Watch.

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About Admiral: Admiral is The Visitor Relationship Management (VRM) Company, helping thousands of publishers worldwide target, engage, and grow first-party relationships with their visitors to increase ARPV and prepare for post-cookie monetization. Our VRM platform includes registration walls, paid subscriptions and donations, advanced adblock analytics and revenue recovery, GDPR/CCPA privacy consent, email acquisition, social growth and more. For more information, visit us at

About GrowFL:  GrowFL is dedicated to support and accelerate the growth of second-stage companies throughout Florida, by providing their leaders focused, efficient, and timely access to resources they deem important, such as connections with other second-stage company leaders, and to professional organizations whose expertise, experience, and products lead to the second-stage company’s continued growth and prosperity resulting in diversification and growth of Florida’s economy.  Second-stage growth companies have at least 10 employees and a $1 million in revenue and possess an intent and desire to grow beyond second-stage.  Website:

About the Edward Lowe Foundation: Established in 1985, the Edward Lowe Foundation is a national, nonprofit organization that supports entrepreneurship through research, recognition and educational programs, which are delivered through entrepreneur support organizations (ESOs).  The foundation focuses on second-stage companies — those that have moved beyond the startup phase and seek significant, steady growth. In addition, the foundation has a second mission of land stewardship and is committed to preserving the natural resources and historically significant structures at Big Rock Valley, its 2,000-acre home in southwest Michigan. Website:


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