Admiral Connect: Collect, Segment, & Monetize First-Party Data

Introducing Admiral Connect: The No-Code Solution to Turn First-Party Data into Revenue

The digital landscape is shifting—privacy regulations are tightening, and third-party cookies are disappearing. Publishers need a smarter way to collect, analyze, and activate first-party data without heavy development work. Enter Admiral Connect.

 Building on Admiral’s proven leadership in visitor engagement, Admiral Connect solves the challenge of collecting first-person visitor data, and turning it into useful segments to drive revenue, insights, and visitor growth.

Why Admiral Connect?

Many publishers lack the tools to connect the dots—from data capture to actionable insights. This disconnect leads to critical challenges:

• Disconnected workflows: Connect seamlessly links data capture, profile building, segmentation, and activation—all in one system, and with no coding required.
  
  
• Missed monetization opportunities: Without automation and deep integration, publishers leave money on the table by failing to collect or activate declared first-party data for sales, targeting, and growth.
  
  
• Declining Availability of Third-Party Data: The phase-out of third-party cookies by major browsers (Google, Safari, Firefox) is making traditional audience tracking and targeting less effective

Connect was specifically designed to solve these challenges by offering:

• Easily Collect & Activate Declared and Implied First-Party Data

  • Capture declared visitor data through robust engagement tools
  • Push enriched audience segments to Google Ad Manager (GAM)
  • Automate data sharing via Zapier—sync seamlessly with CRM, analytics, and ad platforms

• Unified Visitor Profiles: Manage both anonymous and authenticated visitors under a unique identifier, enabling you to build detailed visitor profiles and send targeted offers that boost MRR and ROI.
  
  
• Advanced Segments: Effortlessly segment visitors by any attribute—from demographics like gender and income to interests and behaviors, enabling precise targeting and driving revenue through focused marketing.
  
  
• Dynamic Visitor Journeys: Leverage collected data to automatically segment and guide visitors into tailored journeys, providing a robust, turnkey solution that elevates the overall visitor experience.
  

Benefits for Publishers

For publishers, engaging with your audience is more important than ever. Success depends on having a performance solution that allows you to collect and leverage first-party data efficiently.

Three Key Categories of Benefits for Publishers

• Improve the Ad Revenue Stack
  • Send precise audience segments to Google Ad Manager or other systems for better ad targeting and direct sales opportunities.
  • Attract more direct ad deals by offering exclusive first-party audience insights.

• Actionable Visitor Segment Insights: View visitor analytics by unique custom segments to:
  • Create personalized experiences
  • Identify your highest pageview-consuming segments
  • Analyze subscription trends, adblock usage, and engagement patterns
  • Filter analytics dashboards by standard default or highly custom data segments

• Real-time Journey Optimization: Automatically tailor journeys based on real-time visitor data collection.
  • Optimize journeys in real-time to increase subscriptions and ad conversions.
  • Deliver tailored content, paywall offers, and ads based on visitor preferences.

• Deeper Engagement: Personalize content and offers to increase retention.
  
  
• No-Code Simplicity: Automate workflows without developer resources.

Benefits for Your Visitors

• Personalized Experience: Visitors can receive content, ads, and offers tailored to their interests and behavior, for a more relevant and engaging visit. 
  
  
• Value Exchange: They can share data in return for enhanced site features or exclusive content, making their browsing more rewarding.
  
  
• Preference Control: Visitors can manage or update any personal data they share.
  
  
• Stronger Trust & Relationships: Visitors enjoy a site that respects their privacy and fosters a meaningful connection with its audience.

Additional Features

• Single-tag implementation for quick and seamless setup, allowing you to rapidly collect first-party data across all pages with minimal development overhead and reduced scripts.
  
  
• Customizable data offers to fit brand identity and audience preferences.
  
  
• Integrated Zapier workflows for automated, bi-directional data sync, effortlessly connecting your visitor data to CRM, marketing automation, or analytics tools in real-time.
  
  
• Centralized dashboard to manage visitor segments, data fields, and analytics—all in one place.

Automatically create a unique profile for every visitor—authenticated or anonymous.

 Start optimizing your data strategy today and position your brand for future growth with Admiral Connect's end-to-end solution.

Get Started for Free in Minutes

Whether you're an existing Admiral customer or new to the platform, getting started with Connect is easy.

Admiral Connect free tier includes:

• Store unlimited default visitor data
• Up to 50 visitors can have any amount of custom fields
• Create up to 2 data offers at a time
• Create up to 2 segments at a time

Already using Admiral?

• Connect is already available in your dashboard—start leveraging it today.
• Your dedicated Account Manager is ready to help with setup and optimization.

New to Admiral?

• Start free with our Freemium plan—no cost to explore core features.
• Install the Admiral tag and begin collecting first-party data in minutes.
• Seamlessly scale as you grow, with plans starting at just $50/month.

Ready to Turn First-Party Data into Revenue?

• Start free with Admiral Connect today
• Book a live demo to see it in action