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DMCA, Easylist, Adblock, Copyright Access Control & Admiral: 10 Things To Know

Admiral asked Easylist to remove functionalclam[.]com from their filters and here’s why:

  1. functionalclam[.]com is not an adserver.

  2. That domain is part of the DMCA copyright access control platform Admiral provides publishers so they can engage visitors in a transparent way on the value exchange for their copyrighted content, instead of resorting to surprise ad reinsertion the way some of our competitors advocate but visitors and advertisers dislike.

  3. Circumventing a publisher’s paywall or copyright access control technology is not OK and we don’t believe it’s core to the mission of AdBlock Plus and EasyList.

  4. We’ve shared this with EasyList and ABP through multiple direct communications over the past year.

  5. We asked them 24 days

Admiral Launches Adblock Solution For Cloudflare Publishers

New York, NY 6/29/17 - Thanks to the Cloudflare Apps Platform that launched this week, Admiral is now one-click away from installation for Cloudflare's 6 million+ website customers.

Adblock revenue recovery specialists Admiral joined select companies including Google, Facebook, YouTube, Soundcloud, and Spotify as one of the inaugural developers featured within the new Cloudflare Apps Platform. Admiral’s app provides free adblock analytics plus revenue recovery for Cloudflare’s worldwide network of publishers.

Cloudflare Apps allows third parties to develop applications that can be delivered across the CDN/DNS provider’s edge to any of its millions of customers. The new platform allows websites and publishers to access and install these applications free of charge. In tandem with

Better Ads for Desktop and Mobile

Ever since its creation in 2016, the Coalition for Better Ads has sought to make the internet a more amiable place. At its inception, it consisted of about 17 companies, but has since grown to include 26 member companies and several dozen affiliates. Companies involved with the Coalition for Better Ads include Google and Facebook, raising the profile of their efforts and promising a bright future for websites and web surfers alike.

So what exactly does this coalition do? Put simply, it sets the standard for acceptable ads. These organizations have come together to assess the needs of advertisers, websites, and users, and have come up with an equitable arrangement. They urge ad developers to adhere to the standards they

Admiral Endorses Google Adblock Best Practices With Launch of Engage Upgrades

New York, NY, June 6, 2017 - Adblock revenue recovery specialists Admiral has launched the next release of their visitor engagement module Engage, with the goal of empowering publishers with even more creative options to engage adblock users and recover lost revenue.

These new product features parallel recently published Coalition for Better Ads research from Google and supports their guidance to DFP publishers that; “There are many ways to work with people who block ads on your site, and they all start with engaging with them directly.”

Already the industry’s Gold Standard in permission-based revenue recovery, Admiral Engage provides a DMCA-based access control platform that offers the industry’s most configurable approach to growing visitor relationships and recovering adblocked

LEAN Ads: The IAB's Best Practices for Digital Advertisers and Publishers

To adblock or not to adblock? More and more internet users are answering this question with a resounding “yes.” Of course, you know that adblocking can threaten your revenue and prevent you from providing quality content free of charge. Unfortunately, your readers are more concerned with slow websites, malware, and intrusive ads.

In the fall of 2016, Anatomy Media released a study that stated 2/3 of young millennials (age 18-24) use adblockers on at least one device. 43% of these said they did so to avoid intrusive ads, and a whopping 63% confirmed that video ads that play automatically were their main reason for using ad blockers. It suggests that negative user experience is a driving factor in pushing