Advanced Adblock Analytics with Automated Revenue Recovery


The Ultimate Google Chrome Adblocker Mega Post

The Google Chrome Adblocker is LIVE: Here’s Everything You Need to Know

What if every one of Google’s billion plus users of its market leading Chrome web browser had an adblocker? Now they do. As of February 15th, this scenario becomes a reality that needs to be understood and addressed by the world’s digital publishers and advertisers.

Traditional 3rd party adblocker usage has seen rapid growth in recent years with no signs of slowing down resulting in billions of dollars of lost ad revenue for publishers worldwide. Last summer, when Google announced that a future update of Chrome will automatically block certain ads by default, the industry began to speculate on intent and subsequent effects.

On February

5 Things You Should Know About Google Chrome's Upcoming "Adblocking" Feature

February 8th, 2018 - Next week, a major update to Google Chrome will affect how nearly two-thirds of internet users experience advertising on the web. As part of a larger initiative aimed at providing users with less intrusive, higher quality web experiences dubbed the “Better Ads Experience Program,” Google will release a pre-installed ad-filtering feature within its browser.

Google has indicated this move is in direct response to stymie the rapid growth in adblocker usage worldwide. By compelling advertisers and publishers to support a better ad experience, the search giant is betting that a more positive (and regulated) ad environment will convince consumers to forgo the use of adblockers. While this release will ultimately force advertisers to create more relevant

Admiral Launches Self-Serve Plans For Adblock Revenue Recovery

New York, NY, December 11, 2017 - Admiral, the world’s leading adblock revenue recovery service announced today the launch of its new self-serve platform and pricing models. Designed to speed up the onboarding process, Admiral Self-serve offers digital publishers of all sizes and needs, instant access to the company’s adblock analytics and recovery solutions.

“Revenue loss from adblocking is a time-sensitive issue, publishers are losing money in real-time” says Admiral CEO Dan Rua. “We launched Admiral Self-serve to offer fast, seamless access to our modules so publishers can start recovering revenue the same day they find us”.

The new self-serve feature allows publishers to select from four different plans: Free, Basic, Advanced, and Pro. The Free plan gives

Publishers Grow Visitor Relationships Beyond Ads With Admiral Transact

NEW YORK, NY Nov. 15, 2017 -- Admiral helps publishers establish new value exchanges with adblock users
Admiral, the world's leading adblock recovery service announced today, exciting new upgrades to the company's Transact module. Admiral Transact is the industry's first fully-configurable Visitor Relationship Management (VRM) platform that enables publishers to interact with their adblock users with the goal of redefining the value of a visit.

Transact empowers publishers to leverage ad-free access to grow visitor relationships through offering adblock users a choice between whitelisting a site or agreeing to a specified value exchange. With the recent upgrade, publishers can now offer adblock users the option between whitelisting or engaging their brands across social media, from Twitter (follow) to YouTube (subscribe)

Adblock Alert: MSN, CNET, Edmunds, OrlandoSentinel & Other Sites Broken by Adblockers

This is an adblock alert for November 9, 2017. A single commit to EasyList this morning broke a mix of national and regional sites, making their homepages look like it's 1999. MSN broken by adblockers Commits to EasyList are the way that new filters get added to block calls or elements by tens of millions of adblockers worldwide. Today's commit appears to have targeted multiple sites and elements that ultimately led to complete site disruption. Edmunds…