Admiral Announces Acquisition of Ad Blocker Notify

We’re excited to announce that WordPress plugin Ad Blocker Notify has joined the Admiral family of publisher solutions for adblocking. Given that WordPress powers more websites in the world than any other CMS — about 30% of the entire web, including some of the most recognizable media brands in the industry — Admiral will continue to invest in helping WordPress publishers as we have from the very beginning.

We've always been impressed with Ad Blocker Notify’s growth and how they’ve helped thousands of WordPress publishers tackle the issue of adblocking, which made them a natural fit within Admiral’s industry-leading suite of solutions to help publishers size and solve their adblock losses. We’re beyond excited to now be powering the Top 5 WordPress plugins for adblock recovery.

If you’re an existing Ad Blocker Notify user, welcome to the Admiral family. We have some great upgrades coming, including free access to advanced adblock analytics. The full Admiral platform will also be available for you to help protect your copyrighted content and optimize revenue recovery — while keeping user experience a priority. If you have questions or feedback on how we can best serve you, let us know.

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Our full press release is below:

Admiral Acquires Ad Blocker Notify, Extends Leadership in Helping WordPress Publishers Recover Lost Revenues
Admiral now operates the top 5 WordPress plugins to size & solve adblock losses

New York, NY, October 12, 2017 - Adblock revenue recovery specialists Admiral announced the acquisition of Ad Blocker Notify from Themeisle. Used by thousands of sites and publishers to detect and engage adblock users, Ad Blocker Notify is the most installed anti-adblock plugin on WordPress.

“We've enjoyed helping publishers communicate with their users in regards to adblocking and thought a lot about how best to grow to help more. Nobody is in a better position in the market than Admiral, to take this further.” said Ionut Neagu, CEO of ThemeIsle.

Admiral plugins now make up the top 5 adblock-related plugins available on WordPress, offering a variety of ways for digital publishers to solve revenue losses due to adblockers. As reported by Forbes, WordPress powers approximately 30% of the entire web — over 15 million websites worldwide — including publishers such as The New Yorker, BBC, New York Observer, New York Post, TED, USA Today, CNN,,, National Post, TechCrunch, CBS Local, NBC and more.

“Ad Blocker Notify shares a number of fundamental principles with Admiral’s Engage access control platform” says Dan Rua, CEO, Admiral. “Both products operate with the idea that communicating with your adblock traffic at the user level, and identifying the best value exchange, will lead to optimized, long term revenue recovery”.

Following the acquisition, Ad Blocker Notify users will have the option to upgrade to Admiral’s full Visitor Relationship Management (VRM) platform. Publishers that upgrade within 2017 will benefit from a 10% discount on Admiral’s premium paid services. “As adblocking rates continue to rise, and more publishers begin to understand and address the challenge of adblocking, Admiral will continue to deliver the industry’s most sophisticated and configurable adblock revenue recovery solutions on the market,” promises Rua. “If you operate an ad-supported site on WordPress, Admiral is the platform dedicated to helping you size and solve your adblock losses”.

Ad Blocker Notify joins Admiral’s growing portfolio of anti-adblock solutions across WordPress, Cloudflare, and for helping all publishers protect, monetize, and control access to their copyrighted content.

Want to find out if Admiral Anti-Adblock makes sense for your website?

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Admiral is The Visitor Relationship Management (VRM) Company, helping 1000’s of publishers worldwide grow visitor relationships and revenue. Admiral empowers publishers to engage their audiences to drive and optimize revenue streams from paid subscriptions to adblock recovery.

Admiral’s Measure module is free for select publishers to size revenue losses down to the impression and dollar. Admiral’s Engage, Recover, and Transact modules are available with a performance-priced guarantee: publishers only pay when revenue is recovered. As a result, more publishers trust Admiral products to size and solve their adblock losses than anyone else. Interested publishers and partners are encouraged to find out why at

Michael Yeon
VP, Marketing


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