From Data Overload to Monetization
Publishers are sitting on a goldmine of visitor data—pageviews, engagement behaviors, adblock usage, subscription history, and more. But too often, this valuable information lives in silos or goes unused because there's no way to connect it into a full picture of each visitor.
It’s a familiar story. While other industries have long used CRM systems to turn customer data into personalized experiences and revenue, publishers have lacked a similar system designed for their unique needs—until now.
Admiral Connect was built to change that. It transforms fragmented visitor data into actionable profiles and audience segments that help publishers drive more revenue, strengthen advertiser relationships, and grow subscriptions.
How Admiral Connect Makes First-Party Data Actionable
At Admiral, we believe publishers shouldn’t just collect data—they should own and activate it. Admiral Connect is built on the principles of Visitor Relationship Management (VRM), giving publishers the tools to understand, engage, and monetize every visitor who lands on their site.
Here’s how it works:
1. Collect First-Party Data Directly from Visitors
Connect makes it simple to gather consented, high-quality data through interactions like forms, modals, and registration flows. Whether it’s content preferences, interests, or subscription intent, publishers can collect data that’s both privacy-compliant and high-value.
2. Build Rich, Persistent Visitor Profiles
Every visitor—whether anonymous or authenticated—gets a dynamic profile that grows over time. As visitors engage, their profiles are enriched with behavioral and declared data, helping publishers understand who they are and what drives them.
3. Create High-Value Segments Ready for Action
Connect lets publishers segment audiences based on a wide range of attributes—from demographics and engagement behaviors to adblock usage and subscription likelihood. These segments can be pushed directly to ad platforms like Google Ad Manager (GAM) or used for personalized onsite experiences.
4. Activate Data to Drive Revenue and Growth
With actionable segments, publishers can:
- Enhance ad targeting and command higher CPMs.
- Personalize subscription offers to convert more readers.
- Shape visitor journeys in real-time to deepen engagement.
- Sync audience data across CDPs, CRMs, and analytics tools for a unified view.
How Publishers Are Using Admiral Connect to Drive Revenue
Leading publishers are already seeing major impact from Admiral Connect—because it doesn’t just organize data, it puts it to work. Here’s how they’re doing it:
Stronger Ad Targeting & Higher CPMs
By building rich first-party data segments—like “Golfers in Market for New Gear”—publishers enable advertisers to target high-intent audiences. These premium segments often command significantly higher bids in programmatic auctions.
Smarter Direct-Sold Campaigns
Armed with detailed audience insights, publishers can prove the value of their audience to advertisers. Imagine telling a golf brand that 40% of your readers are actively researching new equipment—turning abstract pageviews into a compelling sales pitch.
Higher Subscription Conversions
Connect helps publishers identify high-intent readers and deliver personalized offers at the right moment—whether it’s a birthday discount or a targeted subscription nudge for frequent visitors.
Growing the Addressable, Authenticated Audience
Connect makes it easy to track and encourage visitor authentication over time, unlocking more value from logged-in users. And because visitor profiles persist, publishers retain insights even as users move across devices.
Progressive Data Collection for Deeper Insights
Instead of asking for all visitor information upfront, Connect enables progressive profiling, collecting new data points over time as trust grows. A visitor who first shares their content preferences might later disclose product interests, giving publishers a fuller picture to drive revenue.
Why Now? The First-Party Data Imperative
For years, publishers have relied on third-party data—or tried to infer who their readers are based on limited behavioral signals. But as third-party cookies fade and privacy regulations tighten, first-party data has become the foundation of sustainable revenue strategies.
Admiral Connect gives publishers a better way.
- Collect more of the data that matters—directly from visitors.
- Understand your audience through rich, evolving profiles.
- Monetize through smarter ad targeting, subscription growth, and stronger direct sales.
The Bottom Line
Publishers who take control of their first-party data now will be positioned to thrive in a changing digital landscape—building stronger relationships with readers and advertisers alike. Admiral Connect makes it possible to move from fragmented numbers to fully realized visitor profiles that drive action and revenue.
If you're ready to turn your data into meaningful value, Connect is how you do it.
