We’re excited to share that Admiral has been named Best Marketing Automation Platform for Media Publishers by the Digiday Technology Awards! This recognition highlights our mission to help publishers grow stronger relationships with their audiences and unlock new revenue opportunities through automation, AI, and end-to-end visitor engagement.
Winning with CBS Sports
Our submission to Digiday featured a case study with CBS Sports, showcasing how Admiral’s AI-powered platform helped them shape visitor journeys, test engagement strategies, and convert casual visitors into loyal, revenue-driving relationships.
You can read the full story here: CBS Sports Journey Shaping Case Study »
What Marketing Automation Means for Publishers
While marketing automation has long been a tool for ecommerce and SaaS, its impact for publishers is only beginning to be realized. At its core, marketing automation helps publishers:
- Engage audiences at scale without losing personalization
- Streamline complex workflows like subscription prompts, email captures, and consent management
- Optimize performance with data through A/B testing, targeting, and AI-driven insights
- Build stronger visitor relationships across every stage of the journey
For more background, check out our overview of Marketing Automation for Media Publishers ».
How Admiral Does It
Admiral’s Visitor Relationship Management (VRM) platform brings marketing automation to life for media publishers. From the first touchpoint to long-term loyalty, our tools help you:
- Deliver robust automated engagement journeys.
- Leverage advanced targeting and segmentation campaigns
- Continuously improve with AI-driven A/B testing
- Capture revenue across subscriptions, adblock recovery, newsletters, donations, and more
Looking Ahead
This award from Digiday affirms what our publisher partners already know: Admiral is committed to building the most powerful, publisher-first marketing automation platform available. We’re honored by the recognition, and even more excited about what’s ahead as we continue to help publishers grow, engage, and thrive.
Request a demo today.
