Admiral Unveils Universal Consent Management Platform (CMP) That Works With Both IAB and Non-IAB Vendors

Admiral Unveils Universal Consent Management Platform (CMP) That Works With Both IAB and Non-IAB Vendors

Admiral’s Consent Module helps publishers achieve compliance, manage consent, and activate revenue recovery post-GDPR

New York, N.Y. May 24th, 2018 - Admiral announced today that the company will make its CMP+ (Consent Management Platform) available for all publishers looking for a CMP solution that delivers more than just consent management. Previously only available to select publishers and networks, Admiral’s Consent module is designed to help publishers achieve GDPR compliance, protect visitor privacy and integrate seamlessly with the company’s existing revenue recovery tools to grow revenue post-GDPR.

Admiral Consent is the first blocker-aware CMP and one of few available designed under the IAB’s Transparency and Consent Framework that can manage both IAB and non-IAB vendors alike (including Google). Key features include:

  • One CMP to handle both IAB and non-IAB vendors
  • Single tag installation, with built-in blocker monitoring
  • Configurable messaging and consent types to maximize transparency and conversion
  • Targeting and segmentation including location based and site-specific traffic
  • Reporting to help monitor conversion tracking and GDPR revenue impacts
  • Cross platform support including mobile web
  • Flexible pricing options with real live experts to speed network rollouts
  • Revenue recovery to reverse GDPR-related losses after May 25

“Compliance is the first step towards GDPR readiness, and our Consent module can get this done quickly,” says Admiral CEO Dan Rua. “Step two of GDPR readiness is executing a strategy to overcome GDPR-related revenue losses”. According to research conducted by eMarketer, 54% of EU respondents would opt out of receiving tracking cookies, and 49% would opt out of seeing retargeting ads. “GDPR effectively changes the ‘free content for data’ value exchange that’s been funding the Internet for decades” says Rua. “However under the new rules, publishers can still maximize revenue streams or activate new ones by optimizing consent, offering paid subscriptions or supporting memberships, unlocking adblock recovery, and more”.

“There is a unique synergy between our adblock recovery experience and GDPR compliance — ironically, the IAB CMPs we’ve reviewed are getting blocked by aggressive blockers without users even realizing it,” according to Rua. “Blocking a single CMP domain can wipe out consent for the full network of publishers using that CMP. In addition to millions in lost revenue, this situation could impact GDPR compliance. Our goal isn’t to just raise publisher awareness about this, but to provide the industry’s first blocker-aware CMP+ solution.”

To find out how Admiral’s Consent module earned CMP+ status, contact us at: [email protected]

ABOUT ADMIRAL
Admiral is the industry’s leading visitor relationship management platform, serving over 13,000 sites worldwide — more than anyone else. Our products empower publishers to engage users and grow visitor relationships. The Admiral platform includes the free to use Measure analytics module and a suite of engagement, compliance and revenue options including Engage, Recover, Transact, and Consent modules. Interested publishers and partners are encouraged to learn more at GetAdmiral.com.

Michael Yeon

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